Goodfood was already the leading brand in the Canadian food delivery market. They were on a mission to change how Canadians shop for groceries. They deliver high-quality meals that arrive quickly and are easy to prepare. Still, they go a step further by making hard to source ingredients and products easily available and reasonably priced. Our job was to breath life into this mission with a vibrant brand identity mirroring the richness of their culinary creations. The outcome; A fresh, unique brand that seamlessly blends its digital and physical presence while upholding its established reputation.





Designers: Kevin Umana, Cody Sennyuen, Vy Vo
Creative Directors: Barry Quinn
Illustrator: Steven Noble, Kevin Umana
Animation: Mathew Den Boer
Client: Goodfood

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