With the appointment of a new CEO, Doyle Dane Bernbach Agency sought to rejuvenate their identity. The proposed concept for the rebranding effort is presented below. While this design did not ultimately move forward, it's humbling to know it was the runner-up against what is now their current brand. In the end, I'm thankful for the opportunity to contribute to the rebranding journey of one of the world's largest advertising agencies.




Designer: Kevin Umana
Creative Directors: Louis Duarte, Barry Quinn
Client: DDB {Doyle Dane Bernbach}

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