With the announcement of their new CEO, DDB {Doyle Dane Bernbach} Agency wanted to refresh their identity. The following was a proposed concept for the rebrand. Although they did not move forward with this design, it is humbling to know it was the runner-up against what is now their current brand. Overall, I was grateful to be involved in the rebranding of one of the largest advertising agencies in the world.

The approach; using the form of the “D” stacked and minimal lines, we invite viewers to use their creativity and imagination to fill in the forms of the “B”.




Designer: Kevin Umana
Creative Directors: Louis Duarte, Barry Quinn
Client: DDB {Doyle Dane Bernbach}

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