MILLER LITE CAN DESIGN
With the reprise of the Miller Lite Signature Can design, we were tasked with giving the brand a new face lift to launch coincidingly. This marked the birth of the “Miller Lite Minimalist {or Iconic} Can”, which then became the vessel for all things Miller Lite stands for: CULTURE.
Designers: Kevin Umana, Cody Sennyuen, Dave Kenney
Creative Directors: Louis Duarte, Barry Quinn
Illustrator: Ryan Lynn
Animation: I LOVE DUST
Client: Miller Coors, Miller Lite
MCDELIVERY REBRAND
After competing against 10 different agencies from around the globe, and close to 30 different logo submissions—not to mention the 100+ that didn’t make it to the client—it is an honour to say McDonald’s Worldwide chose this logo design for the McDelivery {refresh and} launch with UberEats.
Designer: Kevin Umana
Creative Directors: Louis Duarte, Barry Quinn
Client: McDonald’s
DDB AGENCY REBRAND
With the announcement of their new CEO, DDB {Doyle Dane Bernbach} Agency wanted to refresh their identity. The following was a proposed concept for the rebrand. Although they did not move forward with this design, it is humbling to know it was the runner-up against what is now their current brand. Overall, I was grateful to be involved in the rebranding of one of the largest advertising agencies in the world.
The approach; using the form of the “D” stacked and minimal lines, we invite viewers to use their creativity and imagination to fill in the forms of the “B”.
Designer: Kevin Umana
Creative Directors: Louis Duarte, Barry Quinn
Client: DDB {Doyle Dane Bernbach}
MILLER LITE X NFL
Miller Lite wanted to show the world that their relationship with the NFL was more than just a sponsorship. In collaboration with with field teams {from every state} we developed a custom illustration for each NFL team, to cheer on with fans and show off our football pride.
Designers: Kevin Umana, Cody Sennyuen, Dave Kenney
Creative Directors: Louis Duarte, Barry Quinn
Illustrator: Ryan Lynn
Client: Miller Coors, Miller Lite
MCCAFE CUP DESIGN
The following is a proposed concept for McDonald’s {Europe}, who refresh their holiday cup designs every winter season.
The approach; a contemporary twist on the iconic tree ornament to create a series of bright, graphic and post-worthy decorative cups.
Designer: Kevin Umana
Illustrators: Kevin Umana, Karan Singh
Creative Directors: Louis Duarte, Barry Quinn
Client: McDonald’s {Europe}, McCafe
