With the reintroduction of the Miller Lite Signature Can, our challenge was to give the brand a fresh look for its coinciding launch. The Miller Lite Minimalist Can (or Iconic Can) was born, serving as the embodiment of everything Miller Lite represents: CULTURE.

Designers: Kevin Umana, Cody Sennyuen, Dave Kenney
Creative Directors: Louis Duarte, Barry Quinn
Illustrator: Ryan Lynn
Animation: I LOVE DUST
Client: Miller Coors, Miller Lite

Toronto, Canada