With the reprise of the Miller Lite Signature Can design, we were tasked with giving the brand a new face lift to launch coincidingly. This marked the birth of the “Miller Lite Minimalist {or Iconic} Can”, which then became the vessel for all things Miller Lite stands for: CULTURE.

Winner of Cannes Design Award
Designers: Kevin Umana, Cody Sennyuen, Dave Kenney
Creative Directors: Louis Duarte, Barry Quinn
Illustrator: Ryan Lynn
Animation: I LOVE DUST
Client: Miller Coors, Miller Lite

Toronto, Canada