MCCAFE CUP DESIGN
The following is a proposed concept for McDonald’s {Europe}, who refresh their holiday cup designs every winter season.
The approach; a contemporary twist on the iconic tree ornament to create a series of bright, graphic and post-worthy decorative cups.
Designer: Kevin Umana
Illustrators: Kevin Umana, Karan Singh
Creative Directors: Louis Duarte, Barry Quinn
Client: McDonald’s {Europe}, McCafe





