It was Blue Moon’s first year as the Official Craft Beer Sponsor for the Kentucky Derby. They wanted to launch with a key visual that captured the attention of attendees and notified them of their presence at the event.

The beer with a twist {the orange} inspired us to tell a story with a twist but with a level of sophistication, captured through the illustration style of Mr. Jack Hughes.




Designer: Kevin Umana
Illustrator: Jack Hughes
Creative Directors: Louis Duarte, Barry Quinn
Client: Blue Moon

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