BLUE MOON X KY. DERBY
It was Blue Moon’s first year as the Official Craft Beer Sponsor for the Kentucky Derby. They wanted to launch with a key visual that captured the attention of attendees and notified them of their presence at the event.
The beer with a twist {the orange} inspired us to tell a story with a twist but with a level of sophistication, captured through the illustration style of Mr. Jack Hughes.
Designer: Kevin Umana
Illustrator: Jack Hughes
Creative Directors: Louis Duarte, Barry Quinn
Client: Blue Moon





