In its inaugural year as the Official Craft Beer Sponsor for the Kentucky Derby, Blue Moon aimed to make a splash with a captivating visual that would draw attendees' attention and announce its presence at the event. Drawing inspiration from the beer's signature orange twist, we crafted a narrative with a twist, blending sophistication and creativity through the illustration style of Mr. Jack Hughes.




Designer: Kevin Umana
Illustrator: Jack Hughes
Creative Directors: Louis Duarte, Barry Quinn
Client: Blue Moon

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